Provision of Your Personal Data
We may obtain personal information about you in a number of ways, such as: (a) when you shop at our online or physical stores; (b) when you participate in our events or promotions; (c) when you apply for or use our VIP card and teens card or participate in any of our loyalty or promotion programs; (d) when you register an account with us; (e) when you participate in any surveys or marketing campaigns; (f) when you login to visit our websites, use our mobile applications or view any of our social media pages; (g) when you use the wifi service at our stores or events; (h) when you contact us whether in person, by phone, by email or via any social media platforms, to make enquires or provide information; (i) when verifying your identity; (j) when you subscribe to our marketing or promotional materials. You are not required to provide the personal information that we request, but we may not be able to provide you with our products, services or benefits or you may not be able to login to our platforms or use certain features without such information.
The Types of Personal Data We Collect
The types of personal data we collect may include: (a) your title, name, gender, telephone number, email address, home, mailing, billing, delivery address or other contact information, your day and month of birth, your payment or credit card information, username and password, and other personal data you voluntarily provide to us; and (b) IP address, real-time geographic location data, browser settings, browsing records, referring websites, and other internet log on information of your computer or mobile device.
How We Use Your Information
Our store uses the data we collect for three basic purposes: to operate our business and provide (including improving and personalizing) the services we offer, to send communications, including promotional communications, and to display advertising. In carrying out these purposes, we combine data we collect through the various store services you use to give you a more seamless, consistent and personalized experience. However, to enhance privacy, we have built in technological and procedural safeguards designed to prevent certain data combinations. For example, we store data we collect from you when you are unauthenticated (not signed in) separately from any account information that directly identifies you, such as your name, email address or phone number.
Sharing Your Information
We share your personal data with your consent or as necessary to complete any transaction or provide any service you have requested or authorized. For example, we share your content with third parties when you tell us to do so. When you provide payment data to make a purchase, we will share payment data with banks and other entities that process payment transactions or provide other financial services, and for fraud prevention and credit risk reduction. In addition, we share personal data among our controlled affiliates and subsidiaries. We also share personal data with vendors or agents working on our behalf for the purposes described in this statement. For example, companies we've hired to provide customer service support or assist in protecting and securing our systems and services may need access to personal data in order to provide those functions. In such cases, these companies must abide by our data privacy and security requirements and are not allowed to use personal data they receive from us for any other purpose. We may also disclose personal data as part of a corporate transaction such as a merger or sale of assets.